Pro Trust Audit Report (Sample)
Executive Summary
Your store scored 69/100 (Good). The fastest way to improve conversion is to fix the highest-impact trust leaks first.
Top Trust Leaks
- •No Product Reviews Found — High impact · Low effort
- •FAQ Page Missing — High impact · Low effort
- •Return Window Unclear — High impact · Low effort
Fastest Quick Wins
- •No Product Reviews Found — High impact
- •FAQ Page Missing — High impact
- •Payment Icons Not Detected — High impact
Overall Trust Score
Pillar Breakdown
Trust Leak Heatmap
| Pillar | Check | Status | Impact | Effort | Time (min) | Why it matters | Action |
|---|---|---|---|---|---|---|---|
| SocialProof | No Product Reviews Found | Fail | High | Low | 15m | Social proof builds trust through other customers experiences. | Fix |
| Support | FAQ Page Missing | Fail | High | Low | 20m | An FAQ page handles objections before they become barriers to purchase. | Fix |
| Transparency | Return Window Unclear | Fail | High | Low | 10m | Customers are more likely to buy if they know they have a clear return window. | Fix |
| CheckoutConfidence | Payment Icons Not Detected | Warn | High | Low | 5m | Showing accepted payment methods reduces checkout friction. | Fix |
| Support | Live Chat / Support Cue Missing | Warn | Medium | Low | 10m | Instant support options increase purchase confidence. | Fix |
| Transparency | Shipping Policy Found | Pass | m | ... | — | ||
| Transparency | Privacy Policy Found | Pass | m | ... | — | ||
| Transparency | Terms of Service Found | Pass | m | ... | — | ||
| Transparency | About Page Found | Pass | m | ... | — | ||
| Support | Contact Page Found | Pass | m | ... | — | ||
| Professionalism | Custom Domain Detected | Pass | m | ... | — | ||
| Professionalism | Favicon Detected | Pass | m | ... | — |
7-Day Fix Plan
Step-by-step roadmap to eliminate all trust leaks.
Today (0–2 hours)
This Week (3–7 days)
Top Priority Fixes
No Product Reviews Found
Where to fix: Shopify App Store
Why it matters: Social proof builds trust through other customers experiences.
- Install a reviews app like Judge.me or Loox.
- Add the review widget to your product page template.
- Import existing reviews from AliExpress or CSV if applicable.
FAQ Page Missing
Where to fix: Shopify Admin > Pages
Why it matters: An FAQ page handles objections before they become barriers to purchase.
- Create a new page in Online Store > Pages called FAQ.
- Add common questions about shipping, returns, and products.
- Link the page in your footer menu.
Payment Icons Not Detected
Where to fix: Theme Editor
Why it matters: Showing accepted payment methods reduces checkout friction.
- Go to Online Store > Themes > Customize.
- In Footer settings, enable "Show payment icons".
- Ensure your payment providers are active in Settings > Payments.
Fix Pack: Step-by-step Shopify Instructions
Follow these precise steps in your Shopify admin to resolve your top priority issues.
Fix: No Product Reviews Found
Why it matters: Social proof builds trust through other customers experiences.
- Step 1:Install a reviews app like Judge.me or Loox.
- Step 2:Add the review widget to your product page template.
- Step 3:Import existing reviews from AliExpress or CSV if applicable.
Fix: FAQ Page Missing
Why it matters: An FAQ page handles objections before they become barriers to purchase.
- Step 1:Create a new page in Online Store > Pages called FAQ.
- Step 2:Add common questions about shipping, returns, and products.
- Step 3:Link the page in your footer menu.
Fix: Payment Icons Not Detected
Why it matters: Showing accepted payment methods reduces checkout friction.
- Step 1:Go to Online Store > Themes > Customize.
- Step 2:In Footer settings, enable "Show payment icons".
- Step 3:Ensure your payment providers are active in Settings > Payments.
Copy/Paste Templates Pack
Ready-to-use policy and text block templates to quickly patch common trust gaps.
Disclaimer: Templates are starting points. Please review them carefully for your business and local laws before publishing. Not legal advice.
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